No matter what kind of business you run, the customer service that you provide is essential to the success of your business. People want to know that if they have an issue you have employees who are ready to assist them to rectify whatever situation has arisen.

Sadly, not enough website hosting companies have gotten the memo on this. They have forgotten that at times consumers are going to have issues where they need help, and sensational customer service is essential to the success of that business.

The problem is that website hosting has exploded as an industry, leaving some companies far behind. For most of these website hosting organizations, two issues arise that lead to them providing inadequate service.

1. Growing Too Fast – Far too many companies started out as small organizations hosting different websites for consumers. However, they were so good at what they did that they outgrew their business model. This led to inadequate service all the way around, not only in how well they were able to serve consumers through their hosting plans, but also in their inadequate customer service support.
2. Being Too Technically Minded – It is true that many technical people are not very good at the socialization part of life. They let their programming and hardware skills speak for them, and this has led them to believe that the services that they are offering should be enough to provide the help that is needed. They assume that most people will get how to use their hosting plan without any assistance.

Either one of these issues can be the death of a business. You simply have to be able to provide customer service support for your clients whenever they have issues.

Building a Model

As a general rule, companies that are providing web hosting services must be able to receive  reliability ratings of 5.0 from consumers and insider analysts or they are doomed to failure. This is an industry where customer support is absolutely essential, because most people have no means to be able to fix an issue with their server or site should it break down due to an issue with the server.

For this reason, it is a good idea to spend at least 20% of your monthly expenditure on customer service related endeavors. This includes staff, teaching materials, service portals, and any other means that can be used to help expedite customer concerns. By taking the time to service the needs of your customers, you can be sure that they are going to give you high ratings which will help you to grow.