One of the leading social networks, Twitter can be used as a strategic marketing tool to expand your business. Almost 40% of Twitter users today are between the ages of 18 and 30 and 20% between the age limit of 30-50. Find more info here and check out these time- tested methods of using Twitter to grow your business.

Keep a tab on your brand

You can monitor your brand on a continuous basis using this search feature. You can thank people when they appreciate something about your brand and the use the same as testimonials to promote your product. You can also apologize when they criticize your brand or product. By handling situations diplomatically you can get a chance to expand your customer base. Other ways to improve your Twitter following include monitoring those who are using a keyword connected to your business. For this, you can rely on specific directories namely Twellow, WeFollow and others.

Learn to balance followers

First and foremost, you can include your respective Twitter link on your site or blog to make several people follow you. However, you should balance followers by not letting it go overboard. Following the right amount of people is crucial to give an impetus to your business in a positive manner.

Respond to messages and Re-tweet

You can find out more about the type of people who are following you by clicking on the twitter link. Re-tweeting is another way to make your following large within a short span of time. You can let prospective followers learn about your brand by re-tweeting the content of other people.

What to Tweet about

Tweeting about the content of others, tweeting about relevant videos, articles and resources can all help to grow your business. You can use tweet chats to communicate with existing and new customers. To use this tool effectively, you should make a list of some on- brand and relevant questions to ask your followers. This can be accompanied by simple graphics to get the desired impact.

Offer solutions

By monitoring your following, you will know what customers are searching for exactly. Many people post their queries on Twitter and you can offer solutions to them in order to develop your business.

Proper usage of Hash Tags

A hash tag is nothing but a keyword preceded by the pound sign. For instance, those who have a liking for water sports may include “#watersports” while tweeting so that other water sports lovers can also spot them. Hashtags should be used in the right manner to fetch the best results. This is because followers may turn away if tweets are stuffed with too many keywords.